Dear Michelle Bridges,
I woke up in the middle of the night and
you came into my head. Not in a creepy way, but I wondered if you were awake.
If you were feeling that horrible deep anxiety of someone who has just been
blasted with vitriol and hate across all platforms of social media. I thought about
your wee belly-babe being soaked in cortisol and adrenalin and it made me feel
appalled at what we have become.
In honesty, I am not a fan. I disagree with
you on a scientific and philosophical level about how you have applied your obvious
passion for wanting to help people. I am a high fat, low carb, non-processed
food eating kind of person and yes, I even have veggies and edible natives in
my garden. But, to see the ugliness that has been thrown at you made me want to
say that I am sorry.
The video that was put out by Woolies was
so poorly thought out that it looked like an idea put forward by the work
experience kid who happened to stumble into the marketing department. Considering
they spent $18.8M in the first quarter of this year on advertising, am I right
in guessing that this was put forward by their marketing department and not
written by you personally?
If so, how nice of Woolworths to throw a
pregnant woman under the bus of social media vigilantes!
And if not, and this was your campaign to sell your brand of TV dinners, maybe running the idea past a few more people might have been a good idea. But regardless of that, I pretty sure that every person who has sent you a message of hate has said or typed something stupid in their lives. It just happens that your faux pas is very public. He who is without stupid can post the first trolling comment?
And if not, and this was your campaign to sell your brand of TV dinners, maybe running the idea past a few more people might have been a good idea. But regardless of that, I pretty sure that every person who has sent you a message of hate has said or typed something stupid in their lives. It just happens that your faux pas is very public. He who is without stupid can post the first trolling comment?
As a former birthworker and a mother of
four, I hope Steve and your friends are there to hold the space for you right
now as this type of shit feels so much worse when you are pregnant. I hope you
are able to debrief your feelings around this and let it go before you come
into birth.
As a foodie and a movement enthusiast, I
would invite you over for dinner to happily and respectfully debate lifestyle,
fat-shaming, health, fitness, hormones, circadian rhythms and all other topics
where both our passions lie.
As a person, I just want to say I am sorry
and I hope you are OK.
Claire Chapman
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